Stakeholder Engagement in a multinational organisation operating in an international environment encompasses the requirement to align stakeholders, to manage customers and industrial partners and to ensure that the organisations' internal and external communications reinforce that engagement. It is s C-level activity and must be coordinated and controlled within the organisation at the highest level. Otherwise, the organisation's ability to influence those, whose support it needs to secure or block in order to meet organisational objectives, will not be secured or neutralised. This engagement will differ depending upon the issue - a stakeholder could be supportive on one and against on another. Therefore, considered approach must be taken through coordinated implementation of issue specific stakeholder engagement action plans.