01081nas a2200145   4500000000100000000000100001008004100002260000900043100001900052700002200071245010300093300001200196490000600208520072100214       2012                            d  c20121 aTomoe Gusberti1 aMárcia Echeveste00aAn Organizational Capability-Based Performance Measurement Model for Technology Conversion Process  a225-2420 v53 a<p>The capabilities reconfiguration theme is presented in contemporary literature as a useful approach to business-model adjustment for the conversion of new technologies into processes, products, and services. This work presents a proposal for operationalization of this concept, developing an organizational capability measurement and evaluation model in the process of technology conversion in products and services. Applied to an enterprise started by an academic ‘spin-off’ company located in Brazil, the model presented as suited to the promotion of several relevant debates regarding capabilities evaluation, development, and cooperation, with the aim of creating an adequate organizational structure.</p>