TY - JOUR AU - Dong Lee AU - Hyejun Lee BT - Journal of Channel and Retailing IS - 3 PY - 2023 SP - 39 EP - 62 T2 - Journal of Channel and Retailing TI - Coevolution of E-Commerce Platforms and Online Sellers: An Empirical Study on Multi-Platform Strategy of Kakao Commerce in Korea VL - 28 ER -