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Coevolution of E-Commerce Platforms and Online Sellers: An Empirical Study on Multi-Platform Strategy of Kakao Commerce in Korea

Dong Lee, Hyejun Lee
How to cite:
Dong Lee, Hyejun Lee
"Coevolution of E-Commerce Platforms and Online Sellers: An Empirical Study on Multi-Platform Strategy of Kakao Commerce in Korea"
Journal of Channel and Retailing,
28
no. 3
(2023):
39-62.

Coevolution of E-Commerce Platforms and Online Sellers: An Empirical Study on Multi-Platform Strategy of Kakao Commerce in Korea

Authors:

Dong Lee, Hyejun Lee

Source:

Journal of Channel and Retailing,
Volume: 28,
Issue3,
p.39-62
(2023)
2
Views